The story of Super-Site – how a vision became a company

Twenty-five years ago, I built my first website. I was still a student, and creating websites was my passion. Since then, I have been working on them, sometimes more, sometimes less – and eventually turned it into a business. Over the years, I have also co-founded two marketing agencies.

While working in marketing, I repeatedly noticed the same problem: companies spent enormous amounts of money driving traffic to their websites, but the traffic often landed on a homepage that remained the same from one campaign to the next. If the client was a larger company, a landing page was created, but this always required time and effort and could not be easily personalized for specific ads.

I started thinking about how to solve this problem. Websites should continue the story started by an advertisement and meet visitors’ expectations. I wanted the website to become a compelling part of the customer journey, strongly guiding users toward the desired action. These ideas laid the foundation for Super-Site.

Super-Site was born from a drive to solve a problem

The idea for Super-Site emerged from two recurring challenges I faced.

The first issue was the poor scalability of landing pages. Well-designed landing pages can be highly effective, but creating them is time-consuming and labor-intensive—especially when multiple ad variations and content adaptations are needed.

The second common challenge was the lifecycle of websites. Many companies redesign their websites every 4–5 years, even though they should be continuously evolving. If a website becomes outdated in just two years, why not develop it continuously to keep it relevant and results-driven? A constantly evolving website also allows businesses to gain continuous insights from visitors, ensuring that changes are based on real data rather than just best guesses.

Based on these observations, I developed a solution that combines these two elements: marketing and websites. I wanted to create a service that does not just build websites or marketing campaigns but provides the tools and expertise needed to personalize and continuously optimize the website to better support marketing and sales.

We implement website personalization in a unique way

Super-Site enhances websites so they don’t remain static but instead continuously improve the customer experience and increase conversions. Our specialty is personalization, as I believe websites should speak directly to each visitor—whether it’s a gym attracting new members or an ERP provider looking for leads.

One practical example is a campaign we created for an ERP company. We used a prospect list to segment potential customers into five industries and personalized the website accordingly. When a prospect clicked on an email link, they landed on a website that spoke directly to their specific industry. The impact was immediate. A bakery owner doesn’t want to read about machine shops—they want to know how ERP can help their bakery business.

The magic of Super-Site lies in our operating model, which combines human expertise with technology. This combination allows us to approach personalization holistically, ensuring that the measures taken deliver the desired results. Our starting point is always to understand the client’s business.

What makes super-site/en unique is our approach to personalization. Traditional website personalization relies on user-provided data, such as form submissions. Instead, we focus on the first impression—we want websites to immediately engage visitors and build trust from the very first moment. I believe this approach, combined with continuous development and data-driven solutions, helps our clients succeed.

If my story and Super-Site’s services sparked your interest, or if you would like to learn more, don’t hesitate to reach out.